Business development for international education and migration-to-Germany companies.

I provide hands-on execution across product, sales, marketing, partnerships and operations, turning opportunities into running businesses.

Business Development · Product Strategy · Sales · Growth Marketing · Operations

Daniel Clavijo, founder of Friendmigrate Add daniel-portrait.jpg next to index.html to show the founder photo here.
  1. Opportunity
  2. Offer
  3. Go-to-Market
  4. Sales
  5. Operations
  6. Scale

Strategic advice, delivered through hands-on execution.

Many companies identify opportunities but lack the time or internal resources to develop them into a functioning business line. Friendmigrate works as an external entrepreneurial partner that helps transform an opportunity into a working commercial operation.

01

Business & Vertical Development

Turn an opportunity into a business model.

Market opportunity analysis, new business development, service design, business model development, market positioning, pricing strategy, revenue model, launch roadmap.

Example: developing a new international student services vertical for an established migration company.

Product & Offer Development

Build something customers actually understand and buy.

Service packages, customer segmentation, pricing, value proposition, customer journey, offer structure, upsell opportunities, digital products, service delivery model.

Market Need Product Offer Revenue
02
03

Sales & Customer Journey

Create a repeatable path from lead to customer.

Consultation structures, lead qualification, sales processes, CRM structure, follow-up systems, sales scripts, conversion optimization, customer onboarding. Friendmigrate can also actively support early sales and customer consultations during the launch phase.

Growth Marketing

Turn expertise into demand.

Campaign strategy, lead generation, paid campaign coordination, landing page concepts, campaign funnels, LinkedIn strategy, founder-led marketing, content distribution, conversion tracking, A/B testing, performance analysis. Friendmigrate coordinates and optimizes marketing campaigns connected directly to business development and revenue.

04
05

Partnerships & Market Development

Build the ecosystem around the business.

Strategic partnerships, partner identification, outreach, international cooperation, education providers, language schools, universities, service providers, institutional stakeholders, Germany–Latin America relationships.

Company Partners Customers Institutions

Operations & Scaling

Build the structure behind the growth.

Operational workflows, CRM processes, customer management, internal documentation, service delivery, process optimization, KPI tracking, reporting, automation opportunities. Growth only works when operations can support it.

06

One partner across the entire launch.

Friendmigrate takes ownership of the business vertical as a whole, covering strategy, marketing, sales and operations under one accountable partner.

01

Discover

Market research, opportunity identification, customer needs, competitive landscape.

02

Design

Product, pricing, positioning, customer journey.

03

Build

Landing pages, CRM, sales process, marketing funnel, partner network.

04

Launch

Campaigns, lead generation, customer consultations, sales.

05

Optimize

Conversion, operations, KPIs, customer feedback.

06

Scale

Automation, new channels, partnerships, new markets.

Instead of coordinating multiple freelancers for strategy, marketing, sales and operations, Friendmigrate can take ownership of the business vertical as a whole.

Business development for international students and migration to Germany.

International Education

Student services, university pathways, language education, international admissions, education products.

Talent & Mobility

International talent, skilled migration, Ausbildung, relocation, integration services.

Friendmigrate does not provide regulated legal immigration advice. Legal matters are handled by appropriately qualified legal professionals.

Germany ↔ Latin America

Market development, partnerships, customer acquisition, institutional cooperation, business development.

Expert-Led Businesses

Companies where the founder has strong professional expertise, personal brand, audience, content and reputation, but needs help converting that expertise into scalable products and revenue.

Turn expertise and audience into a business engine.

Many expert-led companies already have strong expertise, credibility, social media reach and community, but their commercial structure can still depend heavily on the founders. Friendmigrate helps transform that reach into a structured revenue engine.

  • LinkedIn strategy
  • Content campaigns
  • Founder positioning
  • Campaign concepts
  • Lead funnels
  • Product launches
  • Conversion systems
AudienceLeadsServicesSalesRecurring Business

What a Friendmigrate project can look like.

Example: International Education Vertical

An established company already has strong expertise, brand authority and a large Spanish-speaking audience, but no structured international student services business. Friendmigrate helps develop the vertical from scratch.

Business Design

Customer segments, Bachelor/Master pathways, service packages, pricing, market positioning.

Commercial Infrastructure

Landing page, lead funnel, CRM, consultation process, sales scripts, customer journey.

Demand Generation

Founder-led content, LinkedIn, Meta campaigns, lead magnets, partnerships.

Operations

Customer processes, service delivery, documentation, reporting, optimization.

Scale

Partnerships, additional products, automation, new markets.

Embedded enough to execute. Independent enough to move fast.

Project

For clearly defined launches or business development projects.

Example: 90-Day Vertical Launch.

Best for new products, new services, market entry.

Monthly Retainer

For continuous development and optimization.

Best for business development, growth, sales, operations, partnerships.

Who I work with

  • International Education Companies
  • Migration & Relocation Companies
  • Language Schools
  • Training Providers
  • Recruiting & Talent Mobility Companies
  • Expert-Led Businesses
  • Germany–Latin America Projects
  • Organizations Launching New International Services
DC

Daniel Clavijo

Founder · Friendmigrate

  • Business Development
  • International Business
  • Sales
  • Growth
  • International Education
  • Germany–Latin America
Connect on LinkedIn

Entrepreneurial execution with an international perspective.

Daniel is an International Business graduate based in Germany with experience across business development, B2B sales, marketing, international student recruitment and international education. His experience includes working with international students, university partners, education agencies and B2B companies.

Friendmigrate was created around a simple principle: business opportunities become valuable only when someone takes ownership of turning them into execution. His work combines strategy with hands-on implementation across product development, sales, marketing, partnerships and operations.

Strategy is useful. Execution creates value.

Entrepreneurial

Approach projects as if building the business internally.

Commercial

Every initiative connects to customers, revenue or strategic value.

Hands-On

Execution includes outreach, sales, campaigns, CRM, processes, partnerships — not only presentations and recommendations.

International

Built around cross-border business and Germany–Latin America opportunities.

Have an opportunity that deserves to become a business?

Let’s build the structure behind it.

Prefer email? Reach out directly at daniel@friendmigrate.com.